Stereotypes and Prejudice Worksheet Essay Example for Free

Stereotypes and Prejudice Worksheet Essay Answer each question in 50 to 100 words related to those stereotypes. Provide citations for all the sources you use. What are the positive aspects of stereotypes, if any? I don’t feel there are positive aspects of stereotypes. Even in the rare cases of a â€Å"good† stereotype like â€Å"blondes are more fun†, to label someone before you’ve given them the chance to prove themselves is always a negative in my mind. While some people may not be offended by certain stereotypes, it is still unfair to give someone a label before gaining any knowledge of them personally. What are the negative aspects of stereotypes? The negative aspects are apparent in abundance. Some of the most obvious negative aspects are when minorities aren’t afforded the same opportunities that white Americans are given, due to racial stereotypes like â€Å"black people are lazy†. Stereotypes can also affect children. There is a common myth that some ignorant people believe in which gay parents will raise a gay child. Children can be very cruel at a young age and have stereotypes such as this passed down from their parents, which they then perpetuate against children of gay parents. Part III Answer each question in 50 to 150 words related to those stereotypes. Provide citations for all the sources you use. Define stereotypes and prejudice. What is the difference between stereotyping and prejudice? Use examples to illustrate the differences. Stereotypes involve generalizations about the typical characteristics of members of the groups. Prejudice is an irrational attitude of hostility directed against an individual, a group, a race, or their supposed characteristics. Stereotypes are different from prejudice because prejudice is to act on the stereotypes in your mind, as in to treat someone differently based on those stereotypes. An example would be for an older white woman to see a young black kid with baggy pants walking towards her and then switching the side of the street that she’s walking on. What is the relationship between stereotyping and prejudice? The relationship between stereotyping and prejudice is one of great significance. Without stereotypes there really wouldn’t be much reason for prejudice against another person, without first getting to know them. Stereotypes are so deeply embedded in our society that prejudice often happens in our country without people even recognizing that they are committing the act of prejudice. What can be done to prevent prejudice from occurring? The main thing that can be done to prevent prejudice would be for people to cast aside the stereotypes that they have been raised on. That is much easier said than done, but it is an absolute necessity in preventing prejudiced behaviors from occurring. As long as we stereotype one another, prejudices will always be around. References Schaefer, R.T. (2012). Racial and Ethnic Groups, Thirteenth edition

Mount Everest Death Wish :: essays papers

Mount Everest Death Wish On May 10th 1996, 23 climbers from 5 different expeditions were surprised by a fierce storm on the South Col of Mount Everest. 24 hours later eight of them were dead. Jon Krakauer was part of a group led by experienced climbers Rob Hall, Mike Groom and Andy Harris. Fellow climbers Doug Hansen, Beck Weathers, Yasuko Namba, Frank Fishbeck, Lou Kasischke, John Taske and Stuart Hutchinson had paid up to  £42,000 each to be taken to the summit. By the morning of May 11th Harris, Hansen, Namba and Weathers were all unaccounted for. Krakauer, back at Camp Four after a terrifying night battling the elements, takes up the story on that fateful morning†¦ After a night at 26,000 feet with supplemental oxygen, I was even weaker than I’d been the previous evening after coming down from the summit. Unless we somehow acquired some more gas, I knew my team-mates and I would continue to deteriorate rapidly. Searching out the rest of our crew, I found Fishbeck and Kasischke lying in a nearby tent. Lou was delirious and snow-blind, unable to do anything for himself and muttering incoherently. Frank looked as if he was in a severe state of shock, but he was doing his best to take care of Lou. John Taske was in another tent with Mike Groom: both men appeared to be asleep or unconscious. As I went from tent to tent I tried to locate some oxygen, but all the canisters I found were empty. One thing a climber faces is hypoxia – a semi-hallucinatory state caused by lack of oxygen, which dulls the senses and any decision-making progress. This, coupled with my profound fatigue, exacerbated the sense of chaos and despair. Thanks to t he relentless din of nylon flapping in the wind, it was impossible to communicate from tent to tent. The batteries in our one remaining radio were nearly depleted. Rob and Andy were gone, and although Groom was present, the ordeal of the previous night had taken a terrible toll on him. Seriously frost-bitten he was unable even to speak. While I tried to recover after my fruitless search for Harris, Hutchinson organised a team of four Sherpas to locate the bodies of Weathers and Namba. The search party had set off before Hutchinson, who was so exhausted and befuddled he’d forgotten to put his boots on and had tried to leave camp in his smooth-soiled liners.

Venus Figures

DC Venus Figures Venus figures have been found In various places of the world, at different time periods. This implies that all cultures shared a common belief or a common thought of women and their bodies. The Venus figures are most popularly known to represent fertility. These figurines were typically made from soft stone (estimate, calcite or limestone), bone, Ivory, wood, or ceramic clays. The salutary of each Venus figurine from each time period shows how a common thought be shared across a continent or long periods of time.There are virtually thousands of Venus fullness. Typically, they were made from soft stone, bone, ivory, wood or ceramic clays. Venus figurines were built with large breasts, stomachs, and legs. They did not have a face, and tiny arms rested upon the breasts. On their heads, a woven-like pattern is seen, possibly meaning their hair was braided or they were wearing a hat. They are sometimes described as â€Å"lozenge- shaped† The Venus figurines are tho ught to symbolize many different things. The most popular idea the figurines are thought to represent in fertility.Tying in with that, It is thought to shown the stages of a woman's life: pubescence, pregnancy, childbirth, and the obesity of later life. Other theories are that they were religious symbols, sex symbols for men, or even self-portraits of women taken from a distorted perspective. Socially, women were not dominant for centuries. Women have usually been viewed as a symbol of sex, â€Å"trophies†, or house-keepers in a sense. The Venus figures are arguably sex symbols. They depict women's' fertility. With this, it is inferable that they were looked up to, but inferior.Women were attainable â€Å"things† that had no power over a man and his masculinity. When looking at the Venus figures, we can analyze them to assume that men wanted women and wanted many of them, because they saw them as Just figures. Venus figures were made by people across Eurasia. They were made In the prehistoric period and are most commonly believed to be a symbol of fertility. They were made from bone, ivory, soft stone, wood, or ceramic slays. They typically homelike a woman's fertility and her lifetime.

Title Vii Of The Civil Rights Act Of 1964 Prohibiting Job...

Title VII of the Civil Rights Act of 1964 prohibits job discrimination based on race, color, gender, religion and nation of origin. With the recent acceptance of marriage equality, it may leave the population doubting if they can be open and honest about their life. While, Title VII now encompasses the lesbian, gay, bisexual, transgender (LGBT) population, individuals may continue to fear their protection within the employment process. This is due to the ongoing debate within each state to implement anti-discrimination laws protecting LGBT workers. This may encourage people to purse a career based on fear of discrimination rather than compatibility. Discrimination is described as prejudicial treatment of a protected class of people or things. While perceived discrimination is the notion that an individual believes prejudicial treatment is occurring. Even if actual discrimination does not exist for reasons such as a statement being misunderstood or an individual concealing their sexual orientation, potential for negative consequences is present (Ragins Cornwell, 2001). Unfortunately, discriminatory practices are common, such as avoiding individuals, gossip, and derogatory comments. While described as â€Å"normal†, devious discriminatory practices may be hard to identify. Americans, in general, tend to be subtle, elusive, and work to conceal their own preferences. Biases are typically based on moral or religious principles which may be customary to local culture, makingShow MoreRelatedEqual Employment Opportunity Essay1514 Words   |  7 Pagespractices and policies (â€Å"Federal Laws Prohibiting Job Discriminati on Questions and Answers†). Some laws that have been passed are the Equal Pay Act of 1963, Title VII of the Civil Rights Act of 1964 and Age Discrimination in Employment Act of 1967. Although some discrimination is still a problem, all of these laws have helped the United States citizens become treated more equally in the work force. The Equal Pay Act was established on June 10, 1963(â€Å"The Equal Pay Act of 1963†). It is also referred toRead MoreTreton Discrimination Case1050 Words   |  5 PagesEmployment Discrimination at Treton Communications David Erving Oregon Institute of Technology Abstract Equal employment opportunity has been has been a major concern in American history. Although the nation was founded on the principles of individual merit, hard work and equality; discrimination still persists. Therefore, laws have been enacted to protect those who have been the victims of employment discrimination. A benchmark in employment laws is Title VII of the Civil Rights Act ofRead MoreEssay Title VII of the Civil Rights Act of 19641102 Words   |  5 PagesTitle VII of the Civil Rights Act of 1964 is the single most important piece of legislation that has helped to shape and define employment law rights in this country (Bennett-Alexander Hartman, 2001). Title VII prohibits discrimination on the basis of race, color, age, gender, disability, religion and national origin. However, it was racial discrimination that was the moving force of the law that created a whirlwind of a variety of discriminations to be amended into Title VII. Title VII was aRead MoreEssay On Discriminati on And Discrimination808 Words   |  4 PagesDiscrimination and harassment in the workplace can come in many forms. However, Discrimination, for the purpose of employment law, is any workplace action such as hiring, firing, demoting, and promoting, based on a prejudice of some kind, that results in the unfair treatment of employees (Ali, Yamada, Mahmood, 2015). With some distinguished exceptions, such as affirmative action, discrimination is strictly prohibited by numerous federal laws (Ali, Yamada, Mahmood, 2015). Nonetheless, there areRead MoreConstructive Discharge767 Words   |  4 Pagesthe fact that she was scheduled to work Sundays. According to Ms. Watson, this is an infringement on her religious beliefs and she is claiming discrimination and constructive discharge based on Title VII of the Civil Rights Act of 1964. Constructive Discharge and the Civil Rights Act of 1964 The Civil Rights Act of 1964 prohibits intentional discrimination or â€Å"practices that have the effect of against any person based on race, national origin, sexual preference, religion or disability discriminatingRead MoreEssay on Civil Rights Act of 19646131 Words   |  25 PagesThe Civil Rights Act of 1964 Danielle Endler Human Resources 4050, Spring 2013 Semester Professor David Penkrot May 3, 2013 The Civil Rights Act of 1964 is considered by some to be one of the most important laws in American history. (The Most Important Cases, Speeches, Laws Documents in American History) This Act was signed into law by President Lyndon B. Johnson on July 2, 1964 and it is a â€Å"comprehensive federal statute aimed at reducing discrimination in public accommodations and employmentRead MoreA Brief Note On The Civil Rights Act Of 1964809 Words   |  4 PagesYou have the Right to Work Two important laws protect a person’s right to work. The first law is the Americans with Disabilities Act of 1990. It establishes that it is unlawful for a company to discriminate against a disabled employee and requires businesses to make reasonable accommodations to facilitate the employee’s ability to work (Roberts, Betts, Huzey, 2014). The second law is Title VII of the Civil Rights Act of 1964. It makes it unlawful for an employer to discriminate against an employeeRead MoreWomen Of The Civil Rights Act Of 19641481 Words   |  6 Pagesbegin seeking jobs in the workforce. However, many qualified women were quickly looked over by men, some with fewer years of experience and education. Potential employers felt that women would not be able to face the stress that went along with work. So 1964, the United States enacted Title VII of the Civil Rights Act of 1964, 42 U.S.C.  §Ã‚ § 2000e et seq. (Title VII of the Civil Rights Act of 1964) This act is very well-kno wn, prohibiting harassment in the workplace and discrimination. A few yearsRead MoreEqual Employment Opportunity History and Laws1574 Words   |  7 Pagesbeen made aware of the phrase Equal Employment Opportunity (EEO). But how many of us genuinely comprehend the criterion of EEO and why it subsists? Equal Employment Opportunity laws are designed to give all workers fair consideration on the basis of job performance rather than any irrelevant personal factors. These laws are in place in order to prevent bias, prejudice, bigotry, and inequity against anyone due to physical abilities, race, religion, gender, or age. EEO strives to assure that all applicantsRead MoreEqual Opportunity Employment2268 Words   |  10 Pagesreligion, color, or national origin. Equal Opportunity applies to employment practices such as hiring, upgrading, demotion, transfer, recruitment, advertising, layoff, termination, rates of pay or other forms of compensation, selection for training, job assignmen ts, accessibility, working conditions and special duty details. The term Equal Employment Opportunity was created by President Lyndon B. Johnson when he signed Executive Order 11246. This Order prohibits federal contractors and federally

Story Truth Vs. Happening Truth Using Tim Obriens work...

The Effect of Story Truth vs. Happening Truth Literature is such a beautiful thing because it does not give us an answer to its questions. There are so many iffy spots that leave us to develop our own thoughts and feelings toward the piece of work. This is an interesting factor because at many times it affects us in a different way and can develop us as an individual. When reading a piece of literature, one person can interpret it in different ways than another person reading the same piece of work. I remember analyzing poems with my English class in the previous years and when we were asked to interpret it, we all had different answers. Sometimes what I got out of the poem didnÂ’t even go close to the direction that my classmate†¦show more content†¦Although parts of the book may have not been true, we were still affected by reading it. We got to share some of their feeling, thoughts, and life and although we did not know exactly how it felt in the Vietnam war. The way OBrien wrote was as if it was happening right i n front of us. He did not tell us which parts were strayed or not, because he himself did not know. He gave us the freedom to let our minds wander and think to ourselves what we thought to be true. He proposed questions through his work, but did not give us an answer. In the book, OBrien touched on what he as a writer and participant in the Vietnam War sometimes perceived in different ways and what actually happened. Overall he was looking at the story truth verses the happening truth. When something happened within a war, such as a soldier dying, the truth was at many times exaggerated. You tell the story once, and the next time you add one little detail thus exaggerating the story over time. What happens is that when you are in the moment, things happen so fast. When you sit back and think upon it though, things go slower in your mind and you start to think something more of what actually happened. OBrien wrote the way he did on purpose because he found it a great way to clear hi s head and a better way to tell the story of the lost soldiers of Vietnam. I am sure that he could have given us the straight out facts of what happened and left the happening truth verses story

Employment Relationship Within The Workplace - 1163 Words

An At-will employment relationship can be terminated at any time, with or without reason or notice by either the employer or the employee. This at-will employment relationship exists regardless of any statements by office personnel to the contrary. Only [enter authorized person’s name] is authorized to modify the at-will nature of the employment relationship, and the modification must be in writing. Workplace Commitments 2.1 Equal Opportunity Employment This Company is an equal opportunity employer and does not unlawfully discriminate against employees or applicants for employment on the basis of an individual’s race, color, religion, creed, sex, national origin, age, disability, marital status, veteran status or any other status†¦show more content†¦Harassment is generally defined as unwelcome verbal or non-verbal conduct, based upon a person’s protected characteristic, that denigrates or shows hostility or aversion toward the person because of the characteristic, and which affects the person’s employment opportunities or benefits, has the purpose or effect of unreasonably interfering with the person’s work performance, or has the purpose or effect of creating an intimidating, hostile or offensive working environment. Harassing conduct includes, but is not limited to: epithets; slurs or negative stereotyping; threatening, intimidating or hos tile acts; denigrating jokes and display or circulation in the workplace of written or graphic material that denigrates or shows hostility or aversion toward an individual or group based on their protected characteristic. Reporting: Any company employee who feels that he or she has been harassed or discriminated against, or has witnessed or become aware of discrimination or harassment in violation of these policies, should bring the matter to the immediate attention of his or her supervisor Open Door Policy The company has an open door policy and takes employee concerns and problems seriously. The company values each employee and strives to provide a positive work experience. Employees are encouraged to bring any workplace concernsShow MoreRelatedEmployment Relationship Is Critical Within The Workplace1056 Words   |  5 PagesThe Employment relationship is critical within the workplace as it plays a central role in the quality of the workers’ lives and in the performance of the organisation. Employment relationship is defined as simply the relationship between the employee and the employer. Having a strong employment relationship positively impacts the organisation as a whole, influencing the job satisfaction, skill use and development, workplace morale, and the worker absenteeism (Lowe, G. Schellenberg, G. 2001). HoweverRead MoreA Discussion on Trade Unions and whether Management Should Have the Right to Determine whether They Should Operate within Their Workp lace1607 Words   |  7 Pagesunion is an organised group of workers whose aim is to protect their members and improve their employment conditions. The Australian Bureau of Statistics found that in August 2012, 20% of full time employees and 14% of part time employees were members of unions. Although this data shows a decrease in union membership over the last decade or so, the unions are still a very important part of the workplace. In Australia, it is illegal for an employer to fire a worker for being a member of a union, andRead MoreThe Legal Management of Employees in the Hospitality Industry1418 Words   |  6 Pagesdevelopment of employee relationships. Notably, the establishment of employee relationships commences after the legal selection of the employees for the organization. Employee relationships are generally developed through clarification of the conditions of the employment agreement with the employee. Actually, every employer and employee is required to have employment agreement with each other. Employment agreement is basically defined as the terms of employment relationship between an employer andRead MoreAdvantages and Disadvantages of Mixing Personal and Professional Relationships673 Words   |  3 Pagesprofessional relationships, a person must take careful consideration before deciding to mix these relationships if they are to be mixed at all. While merging personal and professional relatio nships may have positive aspects, there are also some damaging pitfalls that a person may encounter. There are several upsides to merging ones professional and personal life. For instance, one may be able to develop and expand upon existing professional relationships through personal relationships that willRead MoreEssay Employee Relations1425 Words   |  6 Pagesexpert outlook from highly respected authors and academic professionals. This will include different perspectives, approaches and definitions of what employee relations is. â€Å"Employee relations is a common title for the industrial relations function within personnel management and is also sometimes used as an alternative label for the academic field of â€Å"industrial relations†. The term underlines the fact that industrial relations is not confined to the study of trade unions but embraces the broad patternRead MoreEmployment Relationship Is Essential For Organizational Growth And Reputation1436 Words   |  6 PagesInternational Labor Organization (2015) defines employment relationship as a legal linkage between employees and employers that develops as an individual performs certain task within a given circumstance in exchange of remuneration. It has also been argued that employment relationships generate certain rights and obligations that are applicable on both employees and employers. The organization further points that the very existence of employment relationship forms fundamental condition for determinationRead MoreInterpersonal C ommunication And The Workplace946 Words   |  4 Pagesin the workplace is developed positively or negatively on the individual relationships we have combined with our human behaviors and human actions within each of those relationships. There are many things that can affect interpersonal communications within the workplace, from generational that create technological gaps, to diversity and tolerance it creates, and finally the type of workplace, is it a team environment encouraging inclusiveness within the organization or exclusive workplace wantingRead MoreEmployment Relations Between Employers And Their Workers1134 Words   |  5 PagesEmployment Relations, the practice of establishing and maintaining a legitimate and sustainable relationship between employers and their workers, is fast become widely adopted among the labour force as a much more useful term than the traditional ‘Industrial Relations’ – a phrase long used by managers and supervisors to descri be the importance of the employer-employee relationship as something in need of being nurtured, properly accounted for and kept healthy for the sake of all individuals and partiesRead MoreEqual Employment Opportunity Commission and Electronic Reserve Readings.1455 Words   |  6 Pagesjurisdictions. Students learn how to manage human resource functions within a regulatory environment. Other topics include laws and regulations related to the following: workforce planning and employment, human resource development activities, compensation and benefits, labor relations, and workplace safety. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: †¢ University policies: You mustRead MoreGender Discrimination And The Workplace1356 Words   |  6 Pages2.1 Introduction For many decades now it has been said that there has been inequality in the workplace, it has been a major issue in the workplace in terms of women not being allowed to have certain jobs as well as in terms of women not being promoted within the workplace which all contributes to women being paid less than men. According to Ryan and Branscombe (2013), gender discrimination has been defined as the differential treatment members of one group receive compared to another by many social

Strategic Management Indian Air Conditioning Markets

Question: Discuss about theStrategic Managementfor Indian Air Conditioning Markets. Answer: Change Dynamics Analysis of Indian Air Conditioning Markets Including the Strategic Opportunities of Blue Star The presence of the different multinational firms has critically increased throughout the Indian market segments in the field of air conditioning. There are various other factors which have brought up the desired change in the dynamics in the Indian air conditioning market segments. Some of these factors are growth in the rate of per capita income, disposable income as well as the introducing of the newest, latest and efficient air conditions throughout the concerned market segments (Fabozzi and Markowitz, 2011). The different surveys throughout the market segments have evaluated the fact that there are some of the well-known firms such as LG, Samsung, and Voltas which have captured more than 50% of the market share of the Air Conditions in India. It was seen that these products were supposed to be used as the luxury products for the people but now a days these devices have become the most crucial and useful appliances for the people concerned. The Blue-star Corporation was engaged i n delivering well energy efficient devices as per the suitability of the consumers (Hall, 2014). The development of the eco-friendly air conditions for Blue Star worked well for the firm and evaluated its growth throughout the competitive market segments. The company has near about 135 models in the air conditions and this provides the desired opportunities to the people to select from a wide variety of the products. The penetration size of the Indian Air Conditions was near about 3.75 million and it was rising at a rate of 3% per annum. The Blue star company has developed its promotional and marketing strategies throughout the concerned market segments and has evaluated its growth rate with an increase of 40% throughout the competitive business markets. There exists a question that whether Blue Star can survive throughout the market segments of India. The fact resides that the company needs to formulate effective strategies in order to enhance the growth rate of the firm within the concerned business market segments (Holloman and Adeyeri, 2012). The primary strategies of Blue Star were to enhance the quality of their respective products as per the suitability of the customers. The increased completion throughout the concerned market segments provided the desired ways for the firm look upon its respective strategies and improves the strategy formulation process as to increase the selling of the products. Reducing the cost structure was one of the primary functions of the firm and it evaluated that the new companies t hroughout the market segments were selling their respective products by using the idea of reducing the cost prices as well as by increasing the reliability of the products. in order to capture the desired market segments, Blue star joined hands with Handbell which was Taiwan based and this deal revealed the supplying of the comprised supply of the hemetic screw' which critically helped the firm to manufacture its own chillers in order to produce the desired system of the air conditions (Jones and Silverstein, 2009). Starting from the cost structure, quality and maintenance till the reliability of the users were considered by Blue Star for the development of the Air condition devices. Challenges Faced by Blue Star There were several challenges faced by the firm such as the potential threat from the well-established brands throughout the concerned market segments (Kahn et al., 2013). Blue Star was one of the growing firms throughout the air condition market segments of India and the firm was getting a tough competition from the other firms like Voltas, LG, and Samsung. the next issues were the collaboration with the suppliers providing the best quality of the raw materials and this was needed in order to enhance the satisfaction level of the customers with the help of the quality of the products offered to them. Availability of the installation of the air Condition systems was one o the more crucial factors hat was well recognized by the firm and same day installation strategy helped to increase the selling of the products of the firm (Morrissey, 2010). An Evaluation of the Resources and Competences of Blue Star The company had the effective and the efficient dealers which helped the firm evaluating its expansion of the business practices across the different parts of the country. Moreover, the supply chain management system is supposed to be the crucial part in the development of the business process of Blue star. The desired plan for the firm was to invest throughout the marketing. The effective use of the marketing helped the firm in bringing up the positive results for the organization (Office, 2009). The different advertisement media that was used for the promotion purpose was the use of the hoardings, promotion through the newspapers and the television which effectively finds the right place in the minds of the customers and evaluated the selling of the respective products of the firm (Okumus, et al. 2010). The use of the different tagline for the firm helped in direct challenging the other well-established firm which in result took the attention of the customers to its respective prod ucts. The different types of the events, press, as well as the social media, are considered to be the most useful resources in increasing the selling of the products by the proper branding of the organization. The retailers, as well as the stakeholders of the firm, helped in the evaluation of the business process of the firm toward a wider area of the market segments (Ryall, 2010). The dealers played the major role in the distribution process towards the different cities of the countries and it sooner brought the effectiveness in the profitability as well as the productivity of the concerned organization. The company was facing a tough competition from the different well-established firms such as LG, Samsung, and Voltas throughout the competitive market segments of India. The opening of the different outlets of the company throughout the Indian market segments was considered to be most crucial. The distributors as well as the different companies taking the franchise of the firm help ed in evaluating the growth strategies of the organization and significantly enhanced the capturing of the entire market segments (Schnerrer, 2014). There were different companies who evaluated their own profits withheld of establishing the wide area networks, throughout the different parts and therefore it was very crucial for blue Star to take the help of the stakeholders as well as the shareholders to expand its business process. There were some of the other companies who were engaged in providing the high level of satisfaction to all its customers by providing the facilities for same day installation of the devices and this proved to be successful for them. The development of the eco-friendly air conditions for Blue Star worked well for the firm and evaluated its growth throughout the competitive market segments. Moreover, with the help of its wide area network the company also used this particular strategy for the same day installation facilities and this increase the satisfact ion level of the customers which in turn brought up several positive results for the firm. Company critically tied up with the other companies regarding the distributing of its respective products in different markets segments and therefore the desired effective allocation of the resources provided the suitable to Blue Star in the competitive market segments. References Fabozzi, F. Markowitz, H. (2011).The theory and practice of investment management. Hoboken, N.J.: John Wiley Sons. Hall, M. (2014). Disingenuous: The Latest Legal Challenges to Insurance Market Reforms.Hastings Center Report,44(5), 6-7. https://dx.doi.org/10.1002/hast.349 Holloman, C. Adeyeri, E. (2012).The social media MBA. Chichester, West Sussex, U.K.: Wiley. Jones, S. Silverstein, B. (2009).Business-to-business internet marketing. Gulf Breeze, FL: Maximum Press. Kahn, K., Kay, S., Slotegraaf, R., Uban, S. (2013).The PDMA handbook of new product development. Hoboken, N.J.: Wiley. Morrissey, L. (2010). Latest literature on new economies, social economies.Development,53(3), 433-435. https://dx.doi.org/10.1057/dev.2010.49 Office, I. (2009).Key Indicators of the Labour Market (KILM). Geneva: International Labour Office. Okumus, F., Altinay, L., Chathoth, P. (2010).Strategic management for hospitality and tourism. Amsterdam: Butterworth-Heinemann. Ryall, M. (2010).Bridge management. Amsterdam: Elsevier/Butterworth-Heinemann. Schnerrer, J. (2014). The Effect of Solution Transition on Steering the Sales Force: For New Marketing and Sales Metrics. Hamburg: Anchor Academic Publishing.